Video Premiere: Craig Cardiff “Emm & May”

Listen & Watch Video Premieres

Americana Highways brings you this video premiere of Craig Cardiff’s song “Emm & May.”  “Emm & May” was produced by Craig Cardiff, Steven Ryan & David Campbell, and mixed by Steven Ryan. The song is Craig Cardiff on vocals and guitar, Connor Foster on bass, Mike Evin on piano, David Campbell on mandolin, banjo and guitar, Shawn Romper on percussion, Steven Ryan on guitar and Noelle Coughlin on vocals. 

The video was directed by Jeni Besworth, with GOP Gordon Gair, editor Sara Cabrera-Aragon, and features Lane Webber and Carolina Martinez.  Cardiff’s flinty vocals perfectly express a palpable intimacy, and his ability to capture the heart of human experience is as clear as ever in this song about pure romance that some people actually do find.  

Written in Victoria, BC, after I played for a crowded show where I was lucky enough to bear witness to the start of young love, and reminded of the hopeful bloom of summer romance that leads us out into the night.

“Emm & May” is a rambunctious folk-pop bump about summer love for the past summer loves, and the ones about to happen. First kisses, bonfires, handholding, leaning into one another, looking up at the stars, wondering together at the meteor showers — Craig Cardiff

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